PRICE BY YOUR RULES

New Car Dealers          Real Estate Agents           Online Stores


Understanding How Competitive Pricing Works


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Gray Zone

This zone represents the area at which Merchants and Providers can still make a profit, but it is not significant enough to meet their ideal standards. The boundaries of the Gray Zone are different for every Merchant or Provider depending on a variety of different factors, but typically a Merchant or Provider does not want to sell at a price within this zone.

Optimization Zone

This zone represents the area at which Merchants or Providers sell at a price based on true competition. This is where pricing parameters take control and selling price is reflective of how those parameters adjust the price when engaged against a price to beat by a Shopper. The outer boundaries for this zone are different for each Merchant or Provider, but every Merchant or Provider is happy to sell at a price within this zone.

Uncontested Zone

This zone represents the area at which a Merchant or Provider sells at a price exceeding their Optimized Price. Usually this is their listed or advertised price. Profits are maximized. Merchants and Providers can usually sell at this price when there is no competition. The beauty of Price Setter is that Merchants and Providers can continue to advertise at this price, and still be able to sell in the Optimized Zone when true demand presents itself.

Competitor Price

Competitor Price is always variable and will depend on what price the Shopper finds to engage the Merchant or Provider. Competitor price has a direct correlation with the Optimization Zone. In other words, when the competitor’s price is high, the high end of the Optimization Zone will increase positively. When it is low, it will decrease. It will have no effect on the lower boundary of the Optimization Zone.


Pricing Parameters For Real Estate Agents


Agent

The Basics

Pricing Parameters make it simple for Real Estate Agents to adjust their asking fee on the spot when a potential client compares them with another Agent. Instead of having to negotiate an asking fee with a potential client one-by-one, we let Agents set their parameters on Price Setter. Anyone looking for an Agent to represent them can use the Price Setter platform to engage multiple Agents on the spot, in real-time and get the best deal. After Price Setter has matched the Agent with a lead, a confirmation number will be sent to the Agents account. Real Estate Agent Parameters consist of: a standard Asking Fee Amount Percentage, Decrement Discount Percentage, and Bottom Line Asking Fee Percentage. Agents can set different parameters for each property pricing bracket and also different parameters for property buyers vs property sellers, commercial vs residential. 

 

AgentParameters2

Asking Fee Amount %

This Parameter determines what your standard asking fee would be for a property in the proposed pricing bracket. Naturally, if you have no competitors you’re able to set the market higher, which would yield more profits. However, shoppers who use the Price Setter platform do so expecting some sort of discount so it may be a good idea not to set it at 3% (6% as a sellers agent) or above.

Bottom Line Asking Fee %

Your Bottom Line Asking Fee Percentage helps you set a threshold. It’s the lowest you’d be able to offer your services for. When a shopper engages multiple Agents, Price Setter compares Agents by the Bottom Line Asking Fee Percentage they set. The Agent with the best deal will be matched with the shopper.

Decrement %

Why go lower than you have to? The Decrement Percentage parameter helps winning Agents undercut their closest competitor by the amount they input. If you win an engagement Price Setter will take the input you entered under the Decrement Percentage parameter and subtract it from the next closest competitor that way you’re not always giving out your bottom line price, or in this case your Bottom Line Asking Fee Percentage.


Pricing Parameters For New Car Dealers


DealerSalesman

The Basics

Using Price Setter New Car Dealers can set their own pricing parameters which include a Maximum Discount percentage and a Decrement percentage. Dealers who use pricing parameters don’t need to advertise their bottom line price across the board all of the time. Using Price Setter the prices adjust automatically only when and if necessary and only for each individual transaction in response to who the Shopper is comparing them to, who their competition is and what their bidding parameters are at the moment the Shopper requests the best price, the price on their website is not affected; a real win-win deal.

AgentParameters3

Max Discount %

This parameter lets Dealers set the maximum discount allowable on the specified vehicle. If a Shopper finds the same vehicle at a lower price from a competing dealer, the price sits above the parameter threshold, and the Shopper engages your dealership to compete agains the price, Price Setter will automatically adjust the price of your vehicle at or below the competitor’s price depending on the Decrement Percent parameter you have set. It’s a one time adjustment and it does not affect your advertised price in any future instance. If the competitor’s price falls below this threshold then Price Setter will not adjust the price of your vehicle.

Decrement %

Why go lower than you have to? The Decrement Percentage parameter helps Dealers who win not have to give away their Max Discount price on a vehicle. Price Setter does this automatically by using the Decrement Percent parameter entered by the Dealer to undercut the next closest competitor who offered the second best deal. The Decrement Percent is subtracted from the Max Discount of the closest competitor. This simple formula helps every winning Dealer save more money.


Pricing Parameters For Online Merchants


OnlineMerchant

The Basics

Price Setter has created a solution for Online Stores who want to engage comparison shoppers. Instead of keeping their prices static for every single customer who visits their website, Online Stores need to be able to offer a flexible price to customers who may have found a better deal elsewhere, without having to change their advertised prices. Price Setter allows Online Stores to set up custom parameters which allow them to do just that. These Parameters include an Asking Price, a Maximum Discount Percentage, and a Decrement Percentage. Online Stores who use these parameters can expect to retain more comparison shoppers.

OnlineStoreParameters

Asking Price 

This Parameter determines what your standard price would be for your product and this will be the price that will be displayed on the front end of your website on your product description page. Naturally, if you have no competitors you’re going to able to sell your product at this price with no problem therefore Price Setter will not make any adjustments.

 

Maximum Discount %

This parameter lets Online Stores set the maximum discount allowable on the specified product. If a Shopper finds the same product at a lower price from a competing online store, the price sits above the parameter threshold, and the Shopper engages your store to compete agains the price, Price Setter will automatically adjust the price of your product at or below the competitor’s price depending on the Decrement Percent parameter you have set. It’s a one time adjustment and it does not affect your advertised price in any future instance. If the competitor’s price falls below this threshold then Price Setter will not adjust the price of your product.

Decrement %

Why go lower than you have to? The Decrement Percentage parameter helps Online Stores beat out their competitors without having to resort to giving away their Maximum Discount. Price Setter does this automatically by using the Decrement Percent parameter entered by the administrator of the Online Store to undercut the price to beat entered by the Shopper. The Decrement Percent is subtracted from the price to beat of the competing online store. This simple parameter helps every Online Store save more money.