Price Setter

Real Time Bidding (RTB)

Initial Coin Offering

We are not in a quest to reinvent the wheel…..we are the ones that invented it!

GO TO ONE PAGERGO TO WHITE PAPER

PRICE SETTER

HOME OF THE ORIGINAL REAL TIME BIDDING

FOR DIGITAL ADVERTISING

 

The most outstanding advance in mobile advertising in recent years has been the growth of Real Time Bidding (RTB)……..we invented Real Time Bidding back in the year 2005!

We present to you the Price Setter RTB Intellectual Property Initiative -a block-chain patent licensing program for digital advertising participants.

The original digital advertising Real Time Bidding concept gave rise to numerous  derivative platforms such as  Programmatic advertising, Header Bidding an several others, these platforms however, instead of improving RTB they have given room to the creation of a myriad of intermediary players that are causing more harm than good and have led to a dysfunctional RTB supply chain and at the same time they have created an innumerable amount of supplemental technologies intended to cure the dysfunction but have failed. All of these technologies are based on the same core principle of the original Real Time Bidding (RTB) concept patented by Price Setter’s founders.

The mission of Price Setter is to grant free patent licenses for free for small and startup publishers and for a reasonable fee to  medium and larger publishers, ad exchanges, demand and supply side platforms, advertising agencies and other select participants for a reasonable fee. The purpose of the Intellectual Property Initiative is not only to assure compliance with patent law but also to protect license holders from non-practicing entities (NPE’s) retroactively to the year 2005. Further more while introducing this initiative Price setter and it founders are committed to redirecting the course RTB has unintentionally taken during the last few years and implement mechanisms to deliver a consistent, seamless, add-dollar centric, fraud free experience and efficiency across all RTB supply chain channels.

OUR MISSION

To develop and deploy with the cooperation of selected existing ad exchanges and/or SSP’s, a unified hybrid ad exchange to conduct real time bidding transactions implementing the patented Price Setter concept of a “Transaction Arbiter” system and method where advertising agencies or other selected demand side participants can store and maintain biding parameters on behalf of advertisers they represent..

The various partner ad exchanges and/or SSP’s will have access to  master data base clones so bid transactions can take place with minimal latency. By merging existing ad exchanges and/or SSP’s they will be given equal opportunity to share the information and bidding parameters of millions of advertisers and run auctions based on pre-assigned, filtered query categories, by location, by user options, by their specialized technologies, by other predetermined parameters or simply the ad calls will be routed to them in a rotating basis; this method will not only give equal access to partner ad exchanges and/or SSP’s but will also minimize Real Time Bidding latency.

The new hybrid digital advertising ecosystem will also reduce ad fraud, increase accountability and transparency on how the ad dollar is distributed.

THE PROBLEM

The digital ad ecosystem has an enormous problem and is in desperate need of a correction.

Statistics show that publishers only get approximately 30% to 50%  of what advertisers pay for an ad, the rest is consumed by those “making the market”. In addition, billions of ad dollars  are lost each year through click fraud, bid caching, , arbitrage and other fraud schemes.

Many bad actors on the supply chain do not want to fight ad fraud because that would reduce their own revenues by as much as 30%. It is estimated that 1 in 5 ad serving websites and apps are visited exclusively by fraud bots. The Verge 

THE SOLUTION

 

A streamlined, hybrid (decentralized on the demand side and centralized on the supply side) and consolidated supply chain is an approach that brings coherence to the complexity and fragmentation that now characterizes the flow of advertizing dollars. fraud and inefficiency. Specifically a streamlined, hybrid and consolidated supply chain refers to the process of aligning and implementing mechanisms to deliver a consistent seamless, ad-dollar centric experience and efficiency across all supply chain channels.

The solution lies in the key shift from a culture of competition among the demand side participants to a culture of collaboration, and with increase collaboration comes increased organizational consolidation. Now, do not take this wrong, competition is our game but the existing supply chain methodology is helping competing intermediaries and hurting advertisers and publishers who are the ones that make the digital ecosystem exist.

Price Setter's Blockchain

Block chains by nature are relatively slow for processing Real Time Bidding transactions so Price Setter is only using a block chain to process transactions that do not require to be performed in real time such as the issuance  and payment of patent licenses and processing other kind of fees using Price Setter’s RTB utility tokens.

WHAT ARE UTILITY TOKENS

Utility tokens of cryptocurrency are issued in order to fund development of the cryptocurrency and can be used to purchase a good or service offered by the issuer of the cryptocurrency,  in this case Price Setter.

WHY INVEST IN PRICE SETTER'S UTILITY TOKENS

Token holders will have four options for using RTB tokens.

1.  To hold them and sell them after the tokens have increased in value.

2. Use them to pay for patent licensing fees.

3. For advertisers to use them to pay for the storage of their bidding parameters in the RTB master data base.

4. For publishers to pay SSL certificate fees.

Master RTB Data Base and Clone RTB Data Bases

Price Setter will be the host of a master RTB data base. Clone RTB data bases will be linked to the master RTB data base. 

 

 

 

 

MASTER HYBRID AD EXCHANGE

Price Setter’s Master Hybrid Ad Exchange will host the master RTB database.  Millions of advertisers will be able to store and maintain their bidding data and bidding parameters in the master RTB data base via their representative ad agencies and/or Demand Side Platforms (DSP’s). Clone RTB databases will be created and designated to individual partner ad exchanges and/or Supply Side Platforms (SSP’s).

Publishers will also store and maintain their data in Price Setter’s Master Hybrid Ad Exchange.

All RTB auctions will take place via clone data bases and ultimately processed by Price Setter’s Master Hybrid Ad Exchange. This unique feature will facilitate the integration of millions of advertisers which can equally be accessed by partner ad exchanges and/or (SSP’s).

O

MINIMIZES

  • Real Time Bidding latency
  • Use of programmatic waterfalls
  • Use of header bidding and simultaneous auctions through multiple ad exchanges
  •  User data abuse bot clicking fraud
  • Intermediary commission
  • Treats from non-practicing patent assertion entities
P

MAXIMIZES

  • Fraud deterrence
  • Ad dollar paid to publishers (80% to 90%) of bid amount
  • Ad targeting accuracy
  • Number of participant publishers and advertisers
  • Elimination of intermediaries between publishers and advertisers
  • Number of advertisers in the RTB data base
  • Bid amount

How an ad is served with Real Time Bidding

The video on the right is provided by the iab and describes how the Real Time Bidding process takes place

 

How an Ad is Served with Real Time Bidding (RTB) - IAB Digital Simplified

Learn the back-end process of how a targeted ad is served to you from your computer, through the multifaceted pipeline of the digital advertising ecosystem.

An example on how many intermediaries participate in a dysfunctional digital ad auction

The video on the right depicts the dysfunction now predominant in the existing digital ad ecosystem

 

Intro to Programmatic Advertising - Part 2

This is another installment of my training series (Nick Waken Paschal) about waterfall bids, getting the most for your money by cutting out middle men.

PRODUCTS AND SERVICES

FREE PATENT LICENSES

Free patent licenses for the first 1000 publishers, for the first 8 ad exchanges or SSP’s and for the first 50 Demand Side Participants including ad agencies and ad networks that request it. After that patents could be purchased with RTB tokens subject to smart contract terms. Patents will be issued through block chain smart contracts. Only licensed entities will be able to interact with others.

SSL CERTIFICATES

After having obtained a patent license, publishers will be issued SSL certificates to be embedded and displayed on their apps or websites to prove compliance with Price Setter’s protocol and patent license. Only publishers displaying the SSL certificate will e able to interact with partner ad exchanges and advertisers.

 

 

STREAMLINED PAYMENT MECHANISM FOR PUBLISHERS

Publishers will receive from advertisers via the Master Hybrid Ad Exchange  80% to 90% of the bid amount for each RTB transaction after deducting a commission to ad exchange for Real Time Bidding processing instead of the 30% to 50% they are now receiving. Advertisers will pay to their Demand Side intermediaries (if any) directl

MASTER HYBRID AD EXCHANGE

Partner ad exchanges will be able to merge with Price Setter Master Hybrid ad exchange and share advertisers’s bidding parameters and bidding functions stored in the master RTB data base via cloned RTB data bases. Ad agencies, ad networks and DSP’s will be able to store advertiser’s bidding parameters in to the master RTB data base for all ad exchanges to access.

General RTB token sale parameters

TOKEN: RTB

TOTAL EMISSIONS: 30,000,000

TOTAL AMOUNT TO BE SOLD: 65% of total token issuance or 19,500,000 RTB

PRIVATE SALE: 7,000,000 RTB at $0.50 USD or $3,500,000 USD or 26,188 ETH

MAIN SALE: 12,500,000 RTB at $1 USD or $12,500,000 USD or 93,527 ETH

HARD CAP: $16,000,000 USD (as of Mar 08, 2019-$133.65-119,719,716 ETH

ACCEPTED CURRENCY: ETHEREUM

ICO TOKEN PRICE: 1 RTB=0.00748 ETH or $1 USD

 

 

 

 

PRIVATE SALE

FREQUENTLY ASKED QUESTIONS

Q: What is a Private Token pre-sale?

A: A Private Token pre-sale is an activity of founders and advisers to raise the funds necessary to prepare and deploy the actual Initial Coin Offering (ICO). Once the private pre-sale funding goal is reached it facilitates the founders to hire technical, advertising, marketing,  managerial, and legal staff to develop and deploy  among many things the block chain, the smart contracts, the patent licenses, the token wallets and many other things.

Q: Who can participate in the Private RTB token pre-sale?

A: According to the Securities and Exchange Commission  to be in compliance with the law, only SEC accredited investors can participate in the Private RTB token pre-sale. Many ICO’s neglect this rule and they end up being shut down by the SEC.

Q: How can I become an SEC Accredited Investor?

A: It is very easy to become an SEC Accredited Investor by applying here

Q: How to participate in the Private RTB Token pre-sale

A: Private Investors must first make an initial contact with Price Setter via email to express their interest in participating in the Private pre-sale at that time the investors must indicate the Dollar amount they are willing to commit. Funds are not transferred until there are enough Investors committed to invest a total of $3,500,000.

Q: What needs to be done before transferring the investment funds?

A: Price Setter and each individual Investor will sign a SAFT contract

Q: When will the tokens be distributed to all investors?

A: The RTB tokens will be distributed right after the conclusion of the ICO

Q: How soon would I be able to sell the tokens I purchase at a discounted rate?

A: It is known that some ICO Private token pre-sale investors sell their tokens right after the conclusion of the ICO for the full value of the tokens doubling their initial investment, however it is recommended that investors hold on to their tokens until they can fully appreciate the scope of Price Setter business as tokens my considerably increase their value due to the multiple uses they will be given.

Private RTB token Sale Parameters

Private sale dates: Starts April 1, 2019 ends when the hard cap  is reached

Sales volume of private sale: 7,000,000 RTB at $0.50 USD

Hard cap at private sale: $3,500,000 USD

Private sale price: 1 RTB = 0.00374 ETH or $0.50 USD

Minimum buying transaction : 300 ETH

Maximum buying transaction: 7,500 ETH

Discounts: The discount is 50% of the price in the main sale

 

MAIN RTB TOKEN SALE

FREQUENTLY ASKED QUESTIONS

Q: What is the main RTB token sale?

A: The  main RTB token sale is when the majority of the RTB tokens are offered for sale to the publicA Private Token pre-sale is an activity of founders and advisers to raise the funds necessary to prepare and deploy the actual Initial Coin Offering (ICO). Once the private pre-sale funding goal is reached it facilitates the founders to hire technical, advertising, marketing,  managerial, and legal staff to develop and deploy  among many things the block chain, the smart contracts, the patent licenses, the token wallets and many other things.

Q: Who can participate in the Private RTB token pre-sale?

A: According to the Securities and Exchange Commission  to be in compliance with the law, only SEC accredited investors can participate in the Private RTB token pre-sale. Many ICO’s neglect this rule and they end up being shut down by the SEC.

Q: How can I become an SEC Accredited Investor?

A: It is very easy to become an SEC Accredited Investor by applying here

Q: How to participate in the Private RTB Token pre-sale

A: Private Investors must first make an initial contact with Price Setter via email to express their interest in participating in the Private pre-sale at that time the investors must indicate the Dollar amount they are willing to commit. Funds are not transferred until there are enough Investors committed to invest a total of $3,500,000.

Q: What needs to be done before transferring the investment funds?

A: Price Setter and each individual Investor will sign a SAFT contract

Main RTB token Sale Parameters

Main sale dates: Starts right after the private sale is announced complete and ends 3 months later

Sales volume on main sale: 12,500,000 RTB

Hard cap on main sale: 12,500,000 USD or 93,527 ETH

Price on main sale: 1 RTB= 0.00748 ETH or $1 USD

Minimum buying transaction: 1 ETH

Maximum buying transaction: Unlimited

Digital Currency Market Values

Itaque earum rerum hic tenetur a sapiente delectus, ut aut reiciendis voluptatibus maiores alias consequatur aut perferendis doloribus asperiores,Et harum quidem rerum.

Our Experts

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis.

Subscribe For Updates

Want to register for the Private RTB Token Pre-sale?

Please enter your contact information, indicate if you are an SEC accredited Investor or if you need help on becoming one, and at last but not least indicate the amount in U.S. Dollars that you want to commit.

You will be contacted shortly by our team to give you additional instructions.